Wildberries

Wildberries (Russian: Уайлдберрис, Uayldberris) is the largest Russian online retailer. It was founded in 2004 by Tatyana Kim.

Besides Russia, Wildberries serves: Armenia, Azerbaijan, Belarus, Georgia, Kazakhstan, Kyrgyzstan, The United Arab Emirates, Uzbekistan and Tajikistan. Wildberries had more than 48,000 employees as of 2020. Until 2022, the company previously had services in France, Germany, Israel, Italy, Moldova, Poland, Slovakia, Spain, Turkey, the United States, and Ukraine. Wildberries sells 37,000 brands of clothing, shoes, cosmetics, household products, children's goods, electronics, books, jewelry, food and much more. The company processes an average of 750,000 online orders per day.

History

The company was founded in 2004 by Tatyana Kim, who started the business at the age of 28 in her Moscow apartment while on maternity leave from teaching. She realized how difficult it was for her and other young mothers to shop for clothes for themselves with a newborn at home. Her husband, Vladislav Bakalchuk, an IT technician, soon joined her to help build the business.

In 2017, Wildberries became Russia's largest online retailer, surpassing Ulmart. The company, originally based in Milkovo, Moscow Oblast, relocated to Moscow in 2018.

In 2018, Wildberries pulled in $1.9 billion in sales and attracted 2 million daily visitors. Based on Forbes' analysis, Kim was worth approximately $1 billion in 2019.

In 2019, Wildberries had revenues for $3 billion with net profit increasing from Rbs1.88bn to Rbs7bn, confirming Wildberries’ leading role in the Russia's fast-growing $30bn ecommerce market.

In January 2020, Wildberries started operating in the European Union with the launch of sales in Poland. It planned to open about 100 order distribution units in Poland and opened the first in Warsaw.