Triumph Stag
Motor vehicle
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Key Takeaways
- The Triumph Stag is a 2+2 sports tourer which was sold between 1970 and 1978 by the British Triumph Motor Company, styled by Italian designer Giovanni Michelotti.
- All Stags were four-seater convertible coupés, but for structural rigidity – and to meet proposed American rollover standards of the time – the Stag required a B-pillar "roll bar" hoop connected to the windscreen frame by a T-bar.
- The car started as a styling experiment cut and shaped from a 1963–64 pre-production 2000 saloon, also styled by Giovanni Michelotti.
- Webster loved the design and took the prototype back to England.
- Triumph liked the Michelotti design so much that they propagated the styling lines of the Stag into the new T2000/T2500 Mark II saloon and estate model lines of the 1970s.
The Triumph Stag is a 2+2 sports tourer which was sold between 1970 and 1978 by the British Triumph Motor Company, styled by Italian designer Giovanni Michelotti.
Design and styling
Envisioned as a luxury sports car, the Stag was designed to compete directly with the Mercedes-Benz SL class models. All Stags were four-seater convertible coupés, but for structural rigidity – and to meet proposed American rollover standards of the time – the Stag required a B-pillar "roll bar" hoop connected to the windscreen frame by a T-bar. A body-colour removable hard top with defrost wires on the rear window, full headliner and lever operated quarter windows was a popular factory option.
The car started as a styling experiment cut and shaped from a 1963–64 pre-production 2000 saloon, also styled by Giovanni Michelotti. His agreement was, if Harry Webster, Director of Engineering at Triumph, liked the design, Triumph could use the prototype as the basis for a new model. Webster loved the design and took the prototype back to England. The result, a two-door drophead (convertible), had little in common with the styling of its progenitor 2000, but retained the suspension and drive line. Triumph liked the Michelotti design so much that they propagated the styling lines of the Stag into the new T2000/T2500 Mark II saloon and estate model lines of the 1970s.
Triumph gave new projects four-letter development code names (e.g. Bomb for the Spitfire) and the Stag was the only Triumph to take its development code name into production.
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