The Wizarding World of Harry Potter
Harry Potter-themed land at Universal theme parks
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Key Takeaways
- The Wizarding World of Harry Potter is a chain of themed areas at Universal Destinations & Experiences based on the Harry Potter media franchise, adapting elements from the Warner Bros.
- The areas were designed by Universal Creative from an exclusive license with Warner Bros.
- However, the rights to the Harry Potter franchise had been acquired by Warner Bros.
- Both Disney and Universal entered bidding negotiations with Warner Bros.
- In 2004, sources reported that Rowling was considering a deal with Disney, with the company intending to develop a Harry Potter section within an area of Fantasyland at the Magic Kingdom park at Walt Disney World.
The Wizarding World of Harry Potter is a chain of themed areas at Universal Destinations & Experiences based on the Harry Potter media franchise, adapting elements from the Warner Bros.' film series and original novels by J. K. Rowling. The areas were designed by Universal Creative from an exclusive license with Warner Bros. Entertainment.
Background
A Harry Potter-themed attraction at either a Disney or Universal park was rumored in 2003. However, the rights to the Harry Potter franchise had been acquired by Warner Bros., who denied all rumors. Both Disney and Universal entered bidding negotiations with Warner Bros. and Rowling for the theme park rights to Harry Potter. In 2004, sources reported that Rowling was considering a deal with Disney, with the company intending to develop a Harry Potter section within an area of Fantasyland at the Magic Kingdom park at Walt Disney World. In January 2007, About.com reported a rumor from a "highly credible source" that the Universal Islands of Adventure park's Merlinwood section of the Lost Continent area was going to be re-themed "to the stories and characters of one of the most popular children's franchises". Other sources followed up in the next few days with unofficial confirmation that the new area would involve Harry Potter. On May 31, 2007, Universal, in partnership with Warner Bros., officially announced the Wizarding World of Harry Potter would be added to Islands of Adventure.
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