TV Serra Dourada
Television station in Goiânia, Goiás, Brazil
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Key Takeaways
- TV Serra Dourada (channel 9) is a Brazilian television station seated in Goiânia, capital of the state of Goiás.
- Owned by Serra Dourada Comunicações, it generates its programming to around 90% of the state.
- History The license for VHF channel 9 in Goiânia was granted by João Figueiredo on March 12, 1985, to a company led by Goianese senator Benedito Vicente Ferreira.
- TV Serra Dourada was inaugurated on May 14, 1989, and has been an SBT affiliate since the beginning, which had kicked off TV Goyá from its affiliate base the previous year.
- The main program, Jornal do Meio Dia , was created on September 30, 1991 by Cassim Zaidem.
TV Serra Dourada (channel 9) is a Brazilian television station seated in Goiânia, capital of the state of Goiás. It operates on virtual channel 9 (UHF digital 20) and is an SBT affiliate. Owned by Serra Dourada Comunicações, it generates its programming to around 90% of the state.Its studios are located at the Castorina Bittencourt Alves building, at Jardim Goiás, while its antenna is located at Morro do Mendanha, in the Jardim Petrópolis neighborhood.
History
The license for VHF channel 9 in Goiânia was granted by João Figueiredo on March 12, 1985, to a company led by Goianese senator Benedito Vicente Ferreira. However, it was handed over to businessman José Alves Filho, owner of retail outlet Alô Brasil and food company Arisco, who was responsible for the implementation of the station. TV Serra Dourada was inaugurated on May 14, 1989, and has been an SBT affiliate since the beginning, which had kicked off TV Goyá from its affiliate base the previous year. Its inaugural programming had two local news editions, Informativo Serra Dourada and TJ Goiás, local version of TJ Brasil.
The main program, Jornal do Meio Dia, was created on September 30, 1991 by Cassim Zaidem. Currently on air, it is a community service newscast with the length of 85 minutes, mixing news, commentary, music and social services. In 1994, due to financial problems the Alô Brasil group was facing, TV Serra Dourada was sold to businessman João Alves de Queiroz Filho, owner of food industries Arisco and Assolan, starting to become a part of the group of the same name.
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