Strength Through Joy

NS Gemeinschaft Kraft durch Freude (German for 'Strength Through Joy'; KdF) was a German NSDAP-operated leisure organization in Nazi Germany. It was part of the German Labour Front (German: Deutsche Arbeitsfront), the national labour organization at that time.

Set up in November 1933 as a tool to promote the advantages of Nazism to the German people and internationally, it was also used to ease the process of the rearmament of Germany. Through its structure of organized events and promotion of propaganda, it was also intended to prevent dissident and anti-state behavior. By 1939, it became the world's largest tourism operator.

KdF was composed of several departments with their own specific goals, with each department organizing different leisure activities. It organized activities such as sporting events on factory floors, art exhibitions, discounted concerts and, most famously and popularly, subsidized holidays and cruise trips. One of its largest departments, although sometimes considered a separate organization altogether, was Beauty of Labour, which concerned itself with physical and sanitary improvements of the workplace. KdF was responsible for the improvement of several factories and sports facilities throughout its operations in the 1930s.

KdF was supposed to bridge the class divide by making middle-class leisure activities available to the masses. It also sought to bolster the German tourist industry, something it did successfully up until the outbreak of World War II. Official statistics showed that in 1934, 2.3 million people took KdF holidays. By 1938, this figure rose to 10.3 million. With the outbreak of war in 1939, most of the organization's programs were suspended and several projects, such as the Prora holiday resort, were never completed.

Organization

On November 27, 1933, Strength through Joy was announced by Robert Ley as a subset of the German Labour Front whose goal was to provide Germans with access to once-privileged leisure activities such as cruises and the ownership of motorcars. The government feared that increasing wages would dampen the rearmament process and decided to raise living standards differently to influence the opinion of Nazism, and paid for the program by taking deductions from workers' wages. By providing these luxuries, the government hoped that class divisions would be bridged leading to the building of a 'people's community,' and that a common national consciousness would end class conflict and enable all classes to work together for the greater benefit of the nation. A key feature of the people's community was the overall good physical health of the German people, in order to produce a population fit for military service and for work. In addition, it was believed that if workers were given sufficient leisure time and provided with cleaner workplaces morale and productivity would increase, aspects needed of the working class for the rearmament. It initially was intended to focus on controlling evening and weekend leisure time, but after positive reception of KdF train trips, tourism became an important priority.

Departments

KdF had a number of individual departments. The Beauty of Labour (Schönheit der Arbeit) department was devoted to improvements in the workplace, from general hygiene to reduction of sound pollution. Other departments included the Sports Office (Sportamt), Adult Education Office (Volksbildungswerk), Leisure Time Office (Amt Feierabend), the Office for Folklore and Homeland (Amt für Volkstum und Heimat), and the Office for Travel, Hiking, and Holidays (Amt Reisen, Wandern, und Urlaub).

The Sports Office organized tennis, skiing, and likewise sports that the working class were previously unable to partake in. Its main concerns were in building 'everyday joy' and improving the health of the masses, and KdF took a keen interest in building the physicality and bodily strength of the German population. Physical education classes and gymnastic events were scheduled on weekends and after working hours, but also included skiing and hiking trips. It also encouraged workers to partake in physical exercise and sports, encouraging employers to provide access to facilities and equipment during work hours and after hours.

The Adult Education Office was headed by Fritz Leutloff. Its goal was to educate Germans on cultural and artistic topics. 'Popular education' programs had been taken over when the government began imposing Gleichschaltung, but the programs offered by the Adult Education Office were not centralized by KdF until 1936 when the Reichskulturkammer and KdF began stern cooperation. Plans had been proposed by 1939 to designate KdF as a chamber of culture, but ultimately fell through due to backlash from Alfred Rosenberg and Rudolf Hess.

The Leisure Time Office enabled workers to attend theatres and concerts by organizing local events and offering discounted tickets. It also organized concerts and events to take place in factories. As the Adult Education Office focused more on propaganda and refined education, the Leisure Time Office was more concerned with the recreational aspects of spare time.

The largest and most profitable department was the Office for Travel, Hiking, and Holidays, headed by Bodo Lafferentz. Organizing both domestic and international excursions, for the first time workers were able to travel at length. This was achieved by offering discounts on travel and tour packages, sending thousands of Germans on holidays before 1939.

The Office for Folklore and Homeland was tasked with organizing smaller Nazi organizations that promoted the 'folklore' and the idea of Lebensraum, but was dissolved in 1934.

Activities

Following its inception, KdF began to provide a wide range of activities at an affordable price, ranging from concerts and theatre trips to weekend trips and holidays. Workers could enter KdF competitions and win prizes that would send them and their families to local events, or on extended trips either in Germany or abroad. Many of their events occurring after the work day and on weekends: the government sought not only to create a positive and productive environment, but also to dissuade potential anti-state activities.

In the workplace

Borrowing from the Italian fascist organization Dopolavoro ('After Work'), but extending its influence into the workplace as well through the Beauty of Labour department, the KdF rapidly developed a wide range of activities and quickly grew into one of Nazi Germany's largest organizations. Wardens were posted in every factory and workshop employing more than 20 people. It strove to improve the hygiene of workplaces, by providing toilets, locker rooms, and proper washing facilities. It also looked to improve air quality and reduce noise for workers. The government offered tax incentives as encouragement, and by 1938 the conditions of 34,000 workplaces had improved considerably. This was largely achieved by workers completing renovations while on unpaid overtime.

KdF stressed that partaking in sports would encourage physical health and a healthy attitude, and as such the Sports Office began to organize physical education events for workers. Under supervision of the National Socialist League of the Reich for Physical Exercise, by 1936 sports and physical training were implemented in factories, and employees under the age of 18 were required to spend time in their workweek performing exercise. The Sports Office also pushed employers to build recreation facilities on work grounds, such as tennis courts, and offered tax incentives as encouragement. Official estimates by the German Labour Front show that by 1939, approximately 3,000 sports facilities were created and over 12 million sports courses were organized through these efforts. Overall, it sought heightened physical and mental health for workers, important aspects for potential citizens living in the 'people's community.'

The Leisure Time Office and Adult Education Office, seeking to educate adults in arts and culture as well as to ensure they spend their time profitably, took steps to provide access to events for workers. To do as such, exhibitions, concerts and cultural events were held within factories to ensure workers had the ability to attend. Exhibitions of art created by exclusively German artists, plays, musicals and concerts were organized and admission for workers was either very cheap or free. Some art exhibitions featured art created by workers, oftentimes created in classes organized by the KdF. At all exhibitions, the art was for sale. In some cases, renowned composers such as Wilhelm Brueckner-Rueggeberg and Wilhelm Furtwängler led the Berlin Philharmonic orchestra in these performances, while at other times concerts would be conducted by local composers and played by local orchestras.