OnlyFans

OnlyFans is an Internet content paid subscription service based in London, England. The service is widely known for its popularity with pornographers, although it also hosts other content creators including athletes, musicians, and comedians.

Content on the platform is user-generated and monetized via monthly subscriptions, tips, and pay-per-view. Creators are paid 80% of these fees and earn a yearly average of $1,300. The company launched a free safe-for-work streaming platform, OFTV, in 2021. OnlyFans grew in popularity during the COVID-19 pandemic. As of 2024, the site had more than four million registered creators and 370 million registered users.

In August 2021, a campaign to investigate the company began in the United States Congress, and it was reported that from October 2021 onward it would no longer allow sexually explicit material, due to pressure from banks that OnlyFans used for user payments. However, this decision was reversed six days later due to a backlash from users and creators.

Overview

OnlyFans is a British subscription-based video on demand service and social media network. It acts as a video hosting service, allowing content creators to upload videos and garner subscribers to their content. As such, it is part of the creator economy. Subscribers pay creators in monthly instalments, in one-time tips, or via pay-per-view. The company takes 20% of these fees.

OnlyFans is mainly used by pornographic creators, both amateur and professional, but it also has a market with other content creators—including chefs, fitness trainers, and musicians.