Luisa Spagnoli
Italian businesswoman (1877–1935)
Why this is trending
Interest in “Luisa Spagnoli” spiked on Wikipedia on 2026-02-25.
Categorised under Entertainment, this article fits a familiar pattern. Entertainment topics frequently surge on Wikipedia following major media events, premieres, or unexpected celebrity developments.
GlyphSignal tracks these patterns daily, turning raw Wikipedia traffic data into a curated feed of what the world is curious about. Every spike tells a story.
Key Takeaways
- Luisa Spagnoli ( Italian pronunciation: [luˈiːza spaɲˈɲɔːli] ; née Sargentini ; 30 October 1877 – 21 September 1935) was an Italian businesswoman, famous for creating a women's clothing company and chocolate factory Perugina.
- At the age of 21, she married Annibale Spagnoli, with whom she had three sons, Mario, Armando and Aldo, and a daughter, Maria.
- Business career Perugina With Francesco Buitoni, Spagnoli founded the small company Perugina, headquartered in the historical center of her hometown of Perugia.
- With the outbreak of World War I when men had to leave for the front, Spagnoli was left to carry on the business alone with her three children, including two sons Mario and Aldo, taking care of them all by herself.
- In 1922, a brand of Italian chocolates called Baci ("Kisses") was created.
Luisa Spagnoli (Italian pronunciation: [luˈiːza spaɲˈɲɔːli]; née Sargentini; 30 October 1877 – 21 September 1935) was an Italian businesswoman, famous for creating a women's clothing company and chocolate factory Perugina.
Early life
Luisa Sargentini was born in Perugia to fishmonger Pasquale Sargentini and housewife Maria Lo Conte from Ariano Irpino. At the age of 21, she married Annibale Spagnoli, with whom she had three sons, Mario, Armando and Aldo, and a daughter, Maria. The couple acquired a grocery store and started the production of dragées.
Business career
Perugina
With Francesco Buitoni, Spagnoli founded the small company Perugina, headquartered in the historical center of her hometown of Perugia. Perugina initially began with 15 employees.
With the outbreak of World War I when men had to leave for the front, Spagnoli was left to carry on the business alone with her three children, including two sons Mario and Aldo, taking care of them all by herself. After the war, the Perugina factory grew to more than 100 employees.
In 1922, a brand of Italian chocolates called Baci ("Kisses") was created. The recipe for Baci now, nearly around 100 years since it was created, remains the same: dark chocolate, gianduia, chopped hazelnuts and crowned with a whole hazelnut.
By 1939, after her death, her chocolate brand Baci Perugina was so successful that it arrived in other countries including the US.
Angora Spagnoli
After the end of the war, Spagnoli created a new company, breeding poultry and angora rabbits.
Content sourced from Wikipedia under CC BY-SA 4.0
