Koko Flanel

Koko Flanel is a Belgian comedy movie directed by Stijn Coninx starring Urbanus, Bea Van der Maat, Willeke van Ammelrooy, Herbert Flack and Ann Petersen. The movie was released in 1990 and was until 18 February 2009 the most successful Flemish movie with respect to the number of visitors in Belgian movie theatres. It was then beaten by Loft.

Story

Placide Smellekens is an unsuccessful market vendor of birdcages and accessories. His father demanded, just before dying, Placide must get married within one year. If not, his father will return as a ghost to haunt him. Placide explains this is going to be rather difficult: 1) woman do not turn up again after a date, 2) he is afraid to have children as ugly as the daughters of his brother.

A few days later, Placide is at the market. At same time, a famous fashion company is taking photos to promote their expensive fur coats. After the posters have been published it turns out Placide is visible in the background wearing an awful cheap pink sweater. Without knowing, the company created a hype: Placide is recognized everywhere, and more, everyone wants such a pink sweater instead of a fur coat.

The fashion company invites Placide to give him a ransom. There he meets Sarah, one of the secretaries, and falls in love. She is however in love with Arlondo, one of the best models, who promised her to divorce from his wife to start a new life with Sarah.

The management is more and more convinced Placide will be a good investment for further campaigns. Although he does not have the qualities of a good model, the people adore him for his simplicity. Placide gets a full-time job. As from now he will be known as "Koko Flanel".