IKEA
Multinational furniture company founded in Sweden
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Key Takeaways
- IKEA ( eye- KEE -ə , Swedish: [ɪˈkêːa] ) is a multinational conglomerate founded in Sweden that designs and sells ready-to-assemble furniture , household goods, and various related services.
- The brand name is an acronym of the initials of the names of Ingvar Kamprad , the founder, Elmtaryd , the family farm where Kamprad was born, and Agunnaryd , Kamprad's hometown in Småland, southern Sweden.
- In addition, the firm is known for its ready-to-assemble model of furniture sales, continuous product development, and attention to cost control other elements which have allowed IKEA to establish lower prices than its competitors.
IKEA ( eye-KEE-ə, Swedish: [ɪˈkêːa]) is a multinational conglomerate founded in Sweden that designs and sells ready-to-assemble furniture, household goods, and various related services.
IKEA was founded in 1943 by Ingvar Kamprad, and has been the world's largest furniture retailer since 2008. The brand name is an acronym of the initials of the names of Ingvar Kamprad, the founder, Elmtaryd, the family farm where Kamprad was born, and Agunnaryd, Kamprad's hometown in Småland, southern Sweden.
The company is primarily known for its modernist furniture designs, simple approach to interior design, and immersive shopping concept, based around decorated room settings within big-box stores, where customers can interact with products. In addition, the firm is known for its ready-to-assemble model of furniture sales, continuous product development, and attention to cost control other elements which have allowed IKEA to establish lower prices than its competitors.
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