Fendi

Fendi Srl (Italian pronunciation: [ˈfɛndi]) is an Italian luxury fashion house producing fur, ready-to-wear, leather goods, shoes, fragrances, eyewear, timepieces and accessories. Founded in Rome in 1925 by fashion designers Edoardo Fendi and Adele Casagrande, Fendi is known for its fur, fur accessories, and leather goods. Since 2001, Fendi has been part of the "Fashion & Leather Goods" division of the French group LVMH. Its headquarters are in Rome, in the Palazzo della Civiltà Italiana.

History

Early years

The house of Fendi was launched in 1925 by Adele and Edoardo Fendi (1904–1954) as a fur and leather shop in Via del Plebiscito, Rome. In 1932 Adele and Edoardo Fendi opened a boutique in via Piave; the shop became a popular destination for tourists in Rome.

In 1946, the five sisters Paola, Anna, Franca, Carla, and Alda joined the company in its second generation as a family-owned enterprise, each owning 20 percent. Karl Lagerfeld joined Fendi in 1965 and became the creative director for the fur and women's ready-to-wear collections (launched in 1977).

In 1966, Lagerfeld created the company logo, a double F in a square, which would later be the subject of various reinterpretations. Also in 1966, Fendi presented its first high fashion collection, expanding its interests in the United States and Japan. In 1969, its first commercial line of fur was launched, and in the following years, cosmetics and men's accessories were released. In 1977, Fendi introduced clothing for the first time, its ready-to-wear collection.

1980s–1990s

In the 1980s, Fendi expanded its range with perfumes in 1985, as well as eyewear, jeans, and home furnishings in 1987.