ExtenZe

ExtenZe is an herbal nutritional supplement claiming to promote "natural male enhancement", a euphemism for penis enlargement. ExtenZe paid $6 million to settle a class-action false advertising lawsuit in 2010.

Websites selling the product make several more detailed claims, including acquiring a "larger penis". Their enlarging effects are described as "temporary" while under the use of ExtenZe. Early infomercials featured a studio audience and porn star Ron Jeremy. Former Dallas Cowboys and Miami Hurricanes head coach Jimmy Johnson has also appeared in an ExtenZe commercial. ExtenZe makes pills and 2-ounce shots that are sold in over 75,000 retail stores.

The product is manufactured by BIOTAB Nutraceuticals, Inc., and marketed by Maximizer Health Products.

False advertising and side effects

In 2006, ExtenZe agreed to pay the Orange County, California, district attorney's office $300,000 in civil penalties for unfair business practices and false advertising. Susan Kang Schroeder of the DA's office said the company could not back up its claim that the pills caused users' penises to grow by 27%. After several customers in Laguna Beach, California complained to the Better Business Bureau that ExtenZe was making them sick, the district attorney investigated.

ExtenZe maker, Biotab Nutraceuticals, Inc., settled a class action false advertising lawsuit in 2010 for $6 million. The plaintiffs claimed that ExtenZe made deceptive marketing claims about the product enlarging a man’s penis despite lacking credible scientific evidence to support these claims.