Donald Trump 2000 presidential campaign

New York real estate magnate Donald Trump announced the creation of a presidential exploratory committee on the October 7, 1999, edition of Larry King Live on CNN. Although Trump had never held elected office, he was well known for his frequent comments on public affairs and business exploits as head of The Trump Organization. He had previously considered a presidential run in 1988 as a Republican, but chose not to run. For 2000, Minnesota Governor Jesse Ventura persuaded Trump to seek the presidential nomination of the Reform Party, which was fracturing despite achieving ballot access and qualifying for matching funds as a result of businessman Ross Perot's 1996 presidential campaign on the party's ticket.

Trump focused his campaign on the issues of international trade, eliminating the national debt, and achieving universal healthcare as outlined in the campaign companion piece The America We Deserve, released in January 2000. He named media proprietor Oprah Winfrey as his ideal running mate and said he would instantly marry his then-girlfriend, Melania Knauss (Melania Trump), to make her First Lady. Critics questioned the seriousness of Trump's campaign and speculated that it was a tactic to strengthen his brand and sell books. Trump defended his candidacy as a serious endeavor and proclaimed that he had a chance to win the election. Although he never expanded the campaign beyond the exploratory phase, Trump made numerous media appearances as a candidate, travelled to campaign events in Florida, California, and Minnesota, and qualified for two presidential primaries. Veteran campaign strategist and later longtime Trump aide Roger Stone was hired as director of the exploratory committee.