Dietrich Mateschitz
Austrian entrepreneur (1944–2022)
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Key Takeaways
- Dietrich Markwart Eberhart Mateschitz ( German: [ˈdiːtʁɪç ˈmaːtəʃɪts] ; 20 May 1944 – 22 October 2022) was an Austrian entrepreneur.
- In April 2022, Mateschitz's net worth was estimated at US$27.
- While travelling in Thailand, he discovered the drink Krating Daeng, which he adapted into Red Bull.
- His company acquired or founded several sports teams around the world, including six-time Constructors' Champions Red Bull Racing and sister team Racing Bulls in Formula One, and association football teams including FC Red Bull Salzburg and RB Leipzig.
- His mother's side was from present-day Styria, his father's side was from Maribor (then still part of Styria, but now in Slovenia).
Dietrich Markwart Eberhart Mateschitz (German: [ˈdiːtʁɪç ˈmaːtəʃɪts]; 20 May 1944 – 22 October 2022) was an Austrian entrepreneur. He was the co-founder and 49% owner of Red Bull GmbH. In April 2022, Mateschitz's net worth was estimated at US$27.4 billion.
Mateschitz worked in marketing for Unilever and Blendax. While travelling in Thailand, he discovered the drink Krating Daeng, which he adapted into Red Bull. He founded Red Bull GmbH in 1984 and launched it in Austria in 1987. His company acquired or founded several sports teams around the world, including six-time Constructors' Champions Red Bull Racing and sister team Racing Bulls in Formula One, and association football teams including FC Red Bull Salzburg and RB Leipzig.
Early life and education
Mateschitz was born on 20 May 1944, in Sankt Marein im Mürztal, Styria, Austria, to a family of Slovene-Styrian or Croatian ancestry. His mother's side was from present-day Styria, his father's side was from Maribor (then still part of Styria, but now in Slovenia). He declared himself a "Styrian cosmopolitan". Both his parents were school teachers. He attended the Hochschule für Welthandel (now Vienna University of Economics and Business), where after ten years, he graduated with a marketing degree in 1972. He was keen and passionate about extreme sports at an early age.
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