Dasani

Dasani () is a brand of bottled water created by the Coca-Cola Company, launched in 1999. It is one of many brands of Coca-Cola bottled water sold around the world. The product is filtered and bottled.

Marketing

United States

Coca-Cola uses water from local municipal water supplies, filters it using the process of reverse osmosis, and adds trace amounts of minerals, including magnesium sulfate (Epsom salt), potassium chloride and sodium chloride (table salt).

Coca-Cola announced that they would be distributing Dasani water in new packaging comprising 30% plant-derived plastics. Unlike other plant-based packaging, the bottles are compatible with standard recycling plants and represent up to a 25% reduction in carbon emissions compared to standard water bottles, though this still represents an energy consumption two thousand times that of tap water.

Canada

Dasani was launched in all provinces of Canada except Quebec in 2000, a year after launching in the United States. The brand was made available in Quebec shortly afterwards, in April 2001.

There are six common Dasani bottle sizes sold in Canada: 355 mL (12 US fl oz), 500mL, 591 mL (20 US fl oz), 710 mL (24 US fl oz), 1 L, and 1.5 L. Bottles are sold individually and in packs of 6, 12, and 24.

The first Dasani bottling plant in Canada was in Calgary, Alberta. A second plant was later opened in Brampton, Ontario. The Calgary and Brampton plants produce Coca-Cola's plain-water (Dasani) and sugar-water (soft drinks) products. The company's administrative and marketing activities continue to be based in Atlanta, Georgia.

Dasani has <35 ppm of total dissolved mineral salts.