DAZN

DAZN (; pronounced "da zone") is a British over-the-top sports streaming and entertainment platform. Founded in 2007 known as Perform Group via the merger of Premium TV Limited and Inform Group, it is owned by Access Industries, the investment group founded by Sir Len Blavatnik, and is headquartered in London, England. Shay Segev is DAZN's CEO as of January 2021. The non-executive directors are Lincoln Benet, John Gleasure, Guillaume D’Hauteville, Andrew Cramer, and Danny Townsend. Cramer's and Townsend's appointments followed DAZN's acquisition of Foxtel and Surj Sports $1 billion investment in DAZN respectively.

The DAZN platform was founded in 2015, and states it broadcasts live and on-demand sport in over 200 countries and territories worldwide. DAZN holds key domestic broadcast rights in Italy, Spain, Germany, Japan, France, Portugal, Belgium, Taiwan, the United States, and Canada. It is considered Europe's largest digital sports broadcaster, with over 75 programming rights. As of 2024, DAZN claimed to be approaching 20 million paid subscribers globally.

Outside of streaming, DAZN has expanded into in-play betting, gaming, e-commerce, merchandise, and ticketing with being originally involved in content distribution, subscription, advertising and sponsorship, and technology and production and also owns a significant minority stake in the leading football portal Goal after TPG's Integrated Media Company (IMC) acquired a majority stake in 2020.

History

Formation and launch of the DAZN platform (2007–2018)

Perform Group was created in 2007 through the merger of Premium TV Limited, an event sport broadcasting network, and the Inform Group, a digital sports rights agency.