Bob's

Bob's (Portuguese pronunciation: [ˈbɔbis, ˈbɔb(ɨ)ʃ]) is a Brazilian fast food chain, founded in 1952 by the American Brazilian tennis champion Bob Falkenburg, Wimbledon tournament winner in 1948. The first store was opened in the Copacabana neighborhood of Rio de Janeiro. It is the first Brazilian fast food chain.

In 1972, Falkenburg sold the franchise to the Brazilian Fast Food Corporation (BFFC).

History

Bob, as Falkenburg was known, introduced the concept of fast food in the country, opening the first restaurant of this type in Copacabana, Rio de Janeiro. In 1972, however, Falkenburg sold the store, which is now controlled by Brazilians, in Guarujá. Today the chain has a varied menu.

Bob's is known for serving food with flavors inspired by Brazilian cuisine, such as hamburgers with picanha. One of their main and most popular burgers is the Big Bob, made in a similar fashion and to compete with McDonald's' Big Mac, much like Burger King's Big King. Although similar in composition to the competing burger, it does not contain pickles, and uses its own sauce. In 2024, they started to sell the sauce separately in most Brazilian supermarkets.

The most popular items sold by the franchise are the milkshakes, especially the Ovomaltine flavor. In 2016, Bob's did not renew the exclusivity contract they had with Ovomaltine since 2005; thus, they were not allowed to use the name in branding anymore, prompting McDonald's Brazil to acquire exclusive rights to use the name. However, that did not stop the chain from selling the item, as long as it was named differently.