Arm & Hammer
American brand of baking soda-based products
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Key Takeaways
- Arm & Hammer is a brand of baking soda-based consumer products marketed by Church & Dwight, a major American manufacturer of household products.
- Originally associated solely with baking soda and washing soda, the company began to expand the brand to other products in the late 1970s by using baking soda as a deodorizing ingredient.
- History Name and logo The original arm and hammer logo usage dates back to the 1860s.
- Austin Church, ran a spice business known as Vulcan Spice Mills.
- It is often claimed that the brand name originated with tycoon Armand Hammer; however, the Arm & Hammer brand was in use 31 years before Hammer was born.
Arm & Hammer is a brand of baking soda-based consumer products marketed by Church & Dwight, a major American manufacturer of household products. The logo of the brand depicts the ancient symbol of a muscular arm holding a hammer inside a red circle with the brand name and slogan. Originally associated solely with baking soda and washing soda, the company began to expand the brand to other products in the late 1970s by using baking soda as a deodorizing ingredient. The new products included toothpaste, laundry detergent, underarm deodorant, and cat litter.
History
Name and logo
The original arm and hammer logo usage dates back to the 1860s. James A. Church, son of Dr. Austin Church, ran a spice business known as Vulcan Spice Mills. According to the company, the Arm and Hammer logo represents Vulcan, the Roman god of fire and metalworking.
It is often claimed that the brand name originated with tycoon Armand Hammer; however, the Arm & Hammer brand was in use 31 years before Hammer was born. Hammer was often asked about the Church & Dwight brand when he attempted to buy the company. While unsuccessful, Hammer's Occidental Petroleum acquired enough stock for him to join the Church & Dwight board of directors in 1986. Hammer remained one of the owners of Arm & Hammer until his death in 1990.
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