Antonio Percassi
Italian footballer and entrepreneur
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Key Takeaways
- Antonio Percassi (born 9 June 1953) is an Italian former footballer and entrepreneur.
- Football career Atalanta player Percassi made his debut as a footballer for the Atalanta, when he was seventeen.
- Atalanta owner In June 2010, Antonio Percassi returned as president (chairman) of Atalanta, a position he held from 1990 to 1994.
- Over the years, Percassi headed the development of the most important brands, including United Colors, Zerdodici, Sisley, and Playlife in the Italian and international markets.
- Other collaborations in the retail development field include those with the Swatch, Nike, Levi, Calvin Klein, Guess and Tommy Hilfiger brands, in addition to luxury brands such as Gucci, Ferrari and Ralph Lauren.
Antonio Percassi (born 9 June 1953) is an Italian former footballer and entrepreneur.
He is president of the holding company Odissea Srl which includes the cosmetics brands KIKO Milano, Madina and Womo, formerly the Orio Center shopping center, and Italian football club Atalanta.
Football career
Atalanta player
Percassi made his debut as a footballer for the Atalanta, when he was seventeen. His sports career ended at 23, when he left to pursue his career as an entrepreneur.
Atalanta owner
In June 2010, Antonio Percassi returned as president (chairman) of Atalanta, a position he held from 1990 to 1994.
Business career
This marked the beginning of the Percassi activities in the retail field, and a thirty-year collaboration with the Benetton family. Over the years, Percassi headed the development of the most important brands, including United Colors, Zerdodici, Sisley, and Playlife in the Italian and international markets.
The collaboration with Benetton was the first major partnership responsible for the growth of Percassi.
Other collaborations in the retail development field include those with the Swatch, Nike, Levi, Calvin Klein, Guess and Tommy Hilfiger brands, in addition to luxury brands such as Gucci, Ferrari and Ralph Lauren.
In 2012, Percassi bought Madina, the historic make up brand founded in 1993 by Intercos, and Percassi founded Womo, the men's body care brand.
In 1997, Antonio Percassi has also ventured into the cosmetics market with the brand Kiko Make Up Milano, with the help of his son Stefano. The Kiko brand has a prestigious reputation and experienced rapid international expansion.
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