Anna Serner
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Key Takeaways
- Anna Serner (born 11 October 1964) is a Swedish legal professional, public speaker and former CEO of the Swedish Film Institute (2011–2021).
- She has a degree in law.
- She was managing director of the Swedish Media Publishers' Association (Tidningsutgivarna), where she was active in public debate on freedom of speech and the media's role in society.
- Serner has given lectures and spoken widely on law, advertising, creativity, and management.
- On 29 June 2018 Serner hosted the popular Sveriges Radio radio show Sommar i P1.
Anna Serner (born 11 October 1964) is a Swedish legal professional, public speaker and former CEO of the Swedish Film Institute (2011–2021).
Early life and education
Anna Serner was born on 11 October 1964 in Stockholm, the daughter of the legal professional Uncas Serner and dentist May Hoffmann-Serner.
She has a degree in law.
Career
Serner was CEO of the Advertising Association of Sweden (Reklamförbundet) from 1998 to 2006, and also ran her own marketing communications consultancy business for two years from around 2009 to 2011.
She was managing director of the Swedish Media Publishers' Association (Tidningsutgivarna), where she was active in public debate on freedom of speech and the media's role in society.
Serner has wide experience of board level appointments, including Stockholm University of the Arts, Polarbröd, Berghs School of Communication, Folkoperan, Fanzingo and the Anna Lindh Academy She has also served as an expert on various Swedish government commissions, including one on copyright (2010). In addition, she undertook a two-year course in practical filmmaking at the Stockholm School of Film as well as film studies at Stockholm University.
Serner has given lectures and spoken widely on law, advertising, creativity, and management.
On 1 October 2011 she succeeded Cissi Elwin as CEO of the Swedish Film Institute (SFI).
On 29 June 2018 Serner hosted the popular Sveriges Radio radio show Sommar i P1.
Swedish Film Institute
Serner's tenure as CEO of the Swedish Film Institute was marked by her notable work for gender equality in the film industry. An outspoken feminist, Serner has been a frequent keynote speaker and panelist on this topic.
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