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Ann Summers

Ann Summers

British multinational retailer of sex toys and lingerie

2 min read

Why this is trending

Interest in “Ann Summers” spiked on Wikipedia on 2026-02-25.

Categorised under Arts & Culture, this article fits a familiar pattern. wt.cat.arts.2

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2026-01-27Peak: 3112026-02-25
30-day total: 6,684

Key Takeaways

  • Ann Summers is a British multinational retailer company specialising in sex toys and lingerie, with 80 high street stores in the UK, Ireland, and the Channel Islands.
  • The chain had an annual turnover of £117.
  • History The company was named after Annice Summers, the secretary of the founder, Michael Caborn-Waterfield.
  • She left the company soon after it opened, following a row with Caborn-Waterfield.
  • In 2000, Ann Summers acquired the underwear brand Knickerbox for an undisclosed sum.

Ann Summers is a British multinational retailer company specialising in sex toys and lingerie, with 80 high street stores in the UK, Ireland, and the Channel Islands. In 2000, Ann Summers acquired the Knickerbox brand, a label with an emphasis on more comfortable and feminine underwear, while the Ann Summers-labelled products tend to be more erotic in style. The chain had an annual turnover of £117.3 million in 2007–2008.

History

The company was named after Annice Summers, the secretary of the founder, Michael Caborn-Waterfield. She was born Annice Goodwin in 1941, but later took her stepfather's surname. She left the company soon after it opened, following a row with Caborn-Waterfield. She moved to Umbria, Italy, where she died of cancer in October 2012.

In 2000, Ann Summers acquired the underwear brand Knickerbox for an undisclosed sum. However, in 2014 they announced plans to sell the brand.

Retail

The first Ann Summers shop was opened in 1970 in Marble Arch, London, from which it grew to six shops.

Ann Summers was purchased in 1971 by brothers Ralph and David Gold, who turned it from a standard sex shop into an established high street brand and lingerie boutique. In 1981, David Gold installed his daughter Jacqueline Gold (who was the Executive Chair of Ann Summers) and she introduced the Party Plan concept. The retail operations for all of Ann Summers' shops are managed from their Head Office in Whyteleafe, Surrey and, as of December 2010, Ann Summers operated 144 retail outlets across the UK, Ireland, the Channel Islands and Spain.

The shops offer lingerie, underwear, cosmetics, swimwear and sex toys. The stores sell two million Rampant Rabbits, a kind of vibrator developed by Jacqueline Gold, per year.

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