Anal bleaching
Process of lightening the color of the skin around the anus
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Key Takeaways
- Anal bleaching is a cosmetic procedure intended to lighten the color of the skin around the anus.
- The procedure may be performed in professional settings—such as beauty salons or dermatology clinics—by licensed cosmetologists or aestheticians.
- History Early media accounts describe pornographic film actresses as among the first to undergo procedures to lighten the perianal area for on-camera aesthetics.
- While early commentary focused on women, non-female clientele have been reported as well.
- Outside of Hollywood, salons were slower to adopt intimate lightening; by 2007 only one New York spa publicly advertised the service.
Anal bleaching is a cosmetic procedure intended to lighten the color of the skin around the anus. The goal is typically to achieve a more uniform appearance of the perianal area in relation to the surrounding skin tone.
The procedure may be performed in professional settings—such as beauty salons or dermatology clinics—by licensed cosmetologists or aestheticians. In addition, various over-the-counter (OTC) topical products are marketed for at-home use, often as creams or gels applied directly to the area.
History
Early media accounts describe pornographic film actresses as among the first to undergo procedures to lighten the perianal area for on-camera aesthetics. As Brazilian waxing grew in popularity and pornography entered the mainstream, coverage in lifestyle magazines and television normalized discussion of intimate lightening, contributing to broader consumer awareness beyond adult entertainment. While early commentary focused on women, non-female clientele have been reported as well.
Services were reported in California circa 2005 and were noted in Australia around the same time. Outside of Hollywood, salons were slower to adopt intimate lightening; by 2007 only one New York spa publicly advertised the service. By the late 2000s and 2010s, commercial at-home creams and gels were widely marketed to the general public.
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