Alex Kroes
Dutch football executive (born 1974)
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Key Takeaways
- Alexander "Alex" Kroes (born 1974) is a Dutch soccer executive and former entrepreneur.
- He was previously a director of AZ Alkmaar, a majority shareholder and director of Go Ahead Eagles and a co-founder of the Sports Entertainment Group agency.
- After earning his master's degree in business economics from Vrije Universiteit Amsterdam, Kroes set up his own telemarketing company in 1994.
- Go Ahead Eagles After Kroes sold SEG to a Dutch investment company in early 2018, he became a majority shareholder and co-director of Go Ahead Eagles in early 2019.
- In November 2021, the KNVB announced that Go Ahead Eagles was the financially healthiest club in the Netherlands.
Alexander "Alex" Kroes (born 1974) is a Dutch soccer executive and former entrepreneur. He is the titular Technical Director of AFC Ajax.
He was previously a director of AZ Alkmaar, a majority shareholder and director of Go Ahead Eagles and a co-founder of the Sports Entertainment Group agency.
Biography
Kroes grew up in Weesp, playing as a youth player in all Ajax youth teams and playing in several national youth teams, but ultimately did not break through to the first team.
After earning his master's degree in business economics from Vrije Universiteit Amsterdam, Kroes set up his own telemarketing company in 1994. In 2000, Kroes entered the player agent business with the agency Sports Entertainment Group (SEG), which grew into the largest football agency firm in the Netherlands and was among the top in the world with clients such as Robin van Persie and Memphis Depay.
Go Ahead Eagles
After Kroes sold SEG to a Dutch investment company in early 2018, he became a majority shareholder and co-director of Go Ahead Eagles in early 2019. In May 2021, Go Ahead promoted to the Eredivisie in the final round of play.
In November 2021, the KNVB announced that Go Ahead Eagles was the financially healthiest club in the Netherlands. Within the Financial Rating System of the football association, Go Ahead scored the most points. On 16 May 2022, it was announced that Kroes intended to sell his share package to Kees Vierhouten - a shareholder since 2021 - and leave as owner of Go Ahead Eagles as of 1 July 2022.
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