Adolf Dassler
Founder of Adidas (1900–1978)
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Key Takeaways
- Adolf " Adi " Dassler (3 November 1900 – 6 September 1978) was a German cobbler, inventor, and businessman who founded the sportswear company Adidas.
- The brothers were partners in a shoe company Adolf started, Gebrüder Dassler Schuhfabrik ("Dassler Brothers Shoe Factory").
- However, after a feud developed between them following World War II, the brothers went separate ways and started their respective companies in 1948.
- From his concepts, he created Adidas, which had 17 factories and annual sales of one billion Deutschmarks at the time of his death.
Adolf "Adi" Dassler (3 November 1900 – 6 September 1978) was a German cobbler, inventor, and businessman who founded the sportswear company Adidas.
He was the younger brother of Puma founder Rudolf Dassler. The brothers were partners in a shoe company Adolf started, Gebrüder Dassler Schuhfabrik ("Dassler Brothers Shoe Factory"). Rudolf joined in 1924. However, after a feud developed between them following World War II, the brothers went separate ways and started their respective companies in 1948.
Dassler was an innovator in sports shoe design and one of the early promoters who obtained endorsements from athletes to drive sales of his products. From his concepts, he created Adidas, which had 17 factories and annual sales of one billion Deutschmarks at the time of his death.
Biography
The Dassler brothers' shoe factory (1918–1945)
Adi supported himself while attempting to start up his business by repairing shoes in town. Facing the realities of post-war Germany where there was no reliable supply for material for production or credit to obtain factory equipment or supplies, he began by scavenging army debris in the war-countryside: Army helmets and bread pouches supplied leather for soles; parachutes could supply silk for slippers.
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